Services

Pay per click (PPC)

Looking for a search engine optimisation agency that will increase your visibility, maximise your ROI and boost your bottom line?

Search Advertising

Appear at the top of Google when customers are actively searching for your products or services. Our PPC campaigns put you in front of high-intent buyers ready to convert.

PPC Strategy

Work with our experts to design a tailored PPC roadmap. From keyword research and competitor analysis to ad creation and targeting, we create campaigns that maximise ROI.

Tracking & Optimisation

We monitor campaigns in real time, refining ads, keywords and targeting to improve performance. With clear reporting, you can see exactly how your investment delivers results.

Insights

What Is PPC (Pay-per-click)

Pay-Per-Click (PPC) advertising is a digital marketing strategy that puts your business directly in front of people searching for your products or services. With platforms like Google Ads, Meta Ads and LinkedIn Ads, you only pay when someone clicks on your ad. This makes PPC one of the most measurable and cost-efficient ways to generate traffic and leads. PPC delivers instant visibility, precise targeting and fast results that support your wider digital strategy.

  • Be seen instantly
  • Target the right audience
  • Generate measurable ROI
Benefits

Benefits of PPC for your business

PPC advertising is one of the fastest ways to drive qualified traffic to your website and generate leads. Unlike organic marketing methods, which take time to build momentum, PPC campaigns deliver immediate visibility and allow you to reach highly specific audiences. With smart targeting and continuous optimisation, PPC ensures you get the best possible return on your investment.

  • Immediate visibility: Your brand can appear at the top of search results or in front of your audience on social platforms straight away.
  • Precise targeting: Reach people based on keywords, demographics, interests or behaviours, ensuring your budget is spent effectively.
  • Flexible budgets: Control your spend with daily or monthly limits, adjusting campaigns for maximum impact.
  • Measurable results: Every click, lead and conversion can be tracked, giving you clear insight into performance and ROI.
  • Scalable growth: Start small and scale up once campaigns prove profitable, making PPC suitable for businesses of any size.
30%

Boost in employee productivity for our clients.

$17.5M

Annual cost savings for overall operations.

Growth

Types of PPC We Offer

Not all PPC campaigns are the same. Different platforms and ad types achieve different goals. At JM Digital Solutions, we provide a complete range of PPC services tailored to your business.

Search Ads

Appear at the top of Google when customers are actively searching for your products or services.

Display Ads

Reach wider audiences with engaging banners across Google’s Display Network and partner sites.

Shopping Ads

Promote your products directly in Google Shopping results, driving clicks from high-intent shoppers.

Paid Social Ads

Target audiences on Facebook, Instagram, TikTok and LinkedIn with engaging, conversion-focused campaigns.

Remarketing Ads

Re-engage previous visitors with tailored ads that bring them back to your site and encourage conversions.

Ready to transform your business?

Schedule a free consultation today with one of our experts.

Process

Your personalised service consultation journey

How does it work?

At JM Digital Solutions, we know that every PPC campaign needs to be aligned with your business goals and budget. Our process is designed to deliver fast, measurable impact while setting the foundations for sustainable growth.

Through detailed keyword research, competitor analysis and creative ad development, we build campaigns that connect with the right audience at the right time. From launch to ongoing optimisation, we track results closely and adjust campaigns to maximise ROI and reduce wasted spend.

Our commitment goes beyond driving clicks. We track conversions, provide transparent reports and work with you to ensure your investment delivers meaningful business results.

1. Schedule a Discovery Call

Reaching out to us, and one of our experienced consultants will initiate the process. Our team will schedule a discovery call to understand your business, challenges, and objectives.

2. In-Depth Analysis

We delve deep into your operations, conducting a thorough analysis to identify inefficiencies, bottlenecks, and opportunities for improvement.

3. Tailored Solution Proposal

Based on our analysis, we craft a customized proposal outlining strategic solutions specifically designed to address your unique challenges and drive optimal results.

4. Collaborative Strategy Session

Engage in a collaborative strategy session where our consultants present the proposed solutions, answer your questions, and refine the plan to align perfectly with your goals.

5. Implementation and Support

Once the strategy is approved, we guide you through the implementation process. Our commitment doesn't end there – we provide continuous support, ensuring the success of the optimized solutions in the long run.

Ready to transform your business?

Schedule a free consultation today with one of our experts.

PPC Strategies to Drive Growth

Keyword Research

Identifying the most profitable search terms to target, ensuring your ads reach customers with high intent.

Campaign Strategy

Designing a tailored PPC roadmap that aligns with your goals, industry and budget.

Ad Creation

Crafting compelling ad copy and visuals that attract clicks and convert traffic into leads or sales.

Audience Targeting

Reaching the right people at the right time with advanced targeting options such as demographics, location, interests and behaviours.

Bid Management

Monitoring and adjusting bids to maximise results while keeping costs under control.

Remarketing

Re-engaging past visitors with targeted ads that bring them back to your site and increase conversions.

Shopping Ads

Promoting your products directly in Google Shopping results to capture high-intent buyers.

Landing Page Optimisation

Designing and testing landing pages to improve quality scores, lower costs and boost conversions.

Analytics and Reporting

Providing clear performance reports with insights into clicks, conversions and ROI, helping you refine campaigns for maximum impact.
FAQ

Frequently asked questions and answers

You can see results immediately once campaigns go live. Traffic starts as soon as ads are approved and performance improves further with optimisation.

Budgets vary depending on your goals, industry and competition. We help you set a realistic budget that balances visibility with profitability.

PPC delivers instant results but requires ongoing spend, while SEO builds long-term visibility without paying for each click. The two work best together.

Yes. With flexible budgets and precise targeting, PPC is highly effective for small businesses looking to compete with larger brands.

We manage campaigns across Google Ads, Bing Ads, Meta (Facebook and Instagram), LinkedIn and TikTok.

Our PPC service includes keyword research, ad creation, audience targeting, campaign management, conversion tracking and detailed reporting.

Contact

Schedule a call with an experienced consultant

We look forward to hearing from you. Tell us about your business in detail and we'll create a tailored package that fits your goals.

  • james@jmdigitalsolutions.co.uk
  • 07956506919

Please fill out the form below. An experienced consultant will get in touch with you within one business day.