Email marketing: the channel you already own
Your list is the one audience no algorithm can take away. We build the flows, campaigns and newsletters that turn it into repeat revenue.
Email Marketing services
Welcome series, nurture sequences and abandoned cart flows that catch the moments that matter: automatically, at 2am, without you lifting a finger.
Learn more → Ecommerce EmailKlaviyo built properly: flows, campaigns and segmentation that turn one-time buyers into repeat customers, and email into your store’s best margin.
Learn more → Newsletter ManagementThe regular email that keeps you in customers’ heads between purchases, planned, written and shipped every month without you chasing it.
Learn more →Every other marketing channel rents you an audience (Google’s, Meta’s, TikTok’s) at whatever price they set this quarter. Email is the one you own. A list of people who asked to hear from you costs nothing to reach, and for ecommerce brands it should be driving 25–35% of revenue. If yours is under 10%, there is money sat on the table.
We build email programmes the unglamorous way that works: automated flows that catch the moments that matter (welcome, abandoned cart, post-purchase, win-back) running quietly in the background, plus campaigns and newsletters that people actually open because they are worth opening. Everything measured to the pound, because email is the easiest channel in marketing to attribute honestly.
Email works best when the rest of the machine feeds it. Traffic from ecommerce SEO fills the list, and good content gives you something worth sending. We build the whole loop, not just the sends.
What you get
Automated flows
Welcome, abandoned cart, post-purchase and win-back sequences that sell while you sleep.
Campaign management
Planned, written and sent: promotions, launches and seasonal pushes with a calendar behind them.
Newsletter management
A regular send people actually open, written and shipped without you chasing it every month.
Klaviyo & platform setup
Proper setup on Klaviyo, Mailchimp or whatever fits: segmentation, deliverability and tracking done right.
List growth & segmentation
Signup that converts, and segments so people get emails relevant enough to keep opening.
Revenue reporting
What every flow and campaign made, in pounds, every month. Email is honest like that.
How we work
- 01
Audit
We review your list, platform, flows and results, then find where the easy money is first.
- 02
Foundations
Deliverability, tracking and segmentation fixed before anything is sent: emails that land in spam earn nothing.
- 03
Flows
The core automations built and switched on, in order of revenue impact.
- 04
Campaigns
A sending rhythm your list can live with, planned, written and shipped consistently.
- 05
Optimise
Subject lines, timing, offers and segments tested monthly against revenue, not open rates alone.
Sound like a sensible way to work? Tell us what you’re trying to do.
What our clients say
“We’ve been working with James from JM Digital Solutions for a few years now, and the results speak for themselves. Thanks to their consistent and strategic SEO work, we’re now ranking #1 for our key search terms. James has been reliable, knowledgeable, and always proactive in helping us grow our online presence.”
“We’ve worked with JM Digital Solutions for the past three years, and they’ve been instrumental in growing our organic presence. Their work has improved our keyword rankings, boosted website performance, and delivered measurable results. Professional, proactive, and knowledgeable, a great partner we’re happy to recommend.”
“Working with JM Digital Solutions has made a real difference to our business. They’ve helped us improve keyword performance and grow our revenue through a stronger organic presence. A reliable and results-driven partner we highly recommend.”
Questions, answered honestly
Who writes the emails, humans or AI?
Humans who have read your reviews, your past emails and your product pages. We use AI tools where they speed up drafting, but every email is written, checked and signed off by a person who understands your business, and you approve the voice before anything goes out.
How much revenue should email drive?
For ecommerce, a healthy programme drives 25–35% of total revenue. Under 10% almost always means missing flows, poor segmentation or a neglected list, all fixable. For service businesses the measure is enquiries and repeat bookings rather than a percentage.
How quickly does email marketing work?
Faster than most channels. Flows start earning as soon as they are live: abandoned cart emails often produce revenue in their first week. Campaign performance builds over two to three months as we learn what your list responds to.
Is email marketing still effective?
It is routinely the highest-ROI channel our clients run. What died is lazy email: untargeted blasts to unsegmented lists. Email to people who opted in, segmented properly and sent something relevant, quietly outperforms almost everything else.
Which email platforms do you work with?
Klaviyo is our specialism for ecommerce; we also work with Mailchimp, MailerLite, Brevo and most of the rest. If you are on the wrong platform for your size, we will say so and handle the migration.
We barely have a list. Is it worth starting?
Yes. That is the cheapest time to start, because the foundations are quick and every subscriber joins a system that already works. We build list growth into the plan; a small list emailed well beats a big list emailed badly.