The Manchester PPC agency that treats your budget like its own

Google Ads, paid social and remarketing run to a target cost per lead, with a monthly report that accounts for every pound you spent.

5.0 client rating Multi-sector experience, proven results Results evidenced on request Founder-led, start to finish

Paid Advertising services

Paid advertising has one honest advantage over everything else in marketing: the numbers are all there. What you spent, what it cost per click, what each enquiry cost you. Which makes it remarkable how many agencies still send reports full of impressions and “brand visibility”. We manage PPC for Manchester businesses to a target cost per lead, agreed up front, and report against it every month to the pound.

The work covers Google Ads for people already searching for what you sell, paid social for reaching the ones who aren’t yet, and remarketing to bring back the visitors who looked and left. What it doesn’t cover is waste: no set-and-forget campaigns, no spend quietly draining into broad match keywords nobody checked, no markup hidden inside your ad budget.

One thing we will tell you that most agencies won’t: ads are only half the machine. A click costs the same whether your page converts at 2% or 8%, which is why we usually pair campaigns with landing pages built to convert, and why, if your margins would suit owning traffic instead of renting it, we’ll say so and point you at SEO.

What you get

Google Ads management

Search, Shopping and Performance Max campaigns built around commercial intent, not spend targets.

Paid social campaigns

Meta and LinkedIn campaigns that put you in front of the right people before they search.

Remarketing

Sensible retargeting that brings warm visitors back: frequency-capped, not stalking.

Landing page strategy

Pages matched to each campaign, because the click is only half the job.

Conversion tracking

Tracking set up properly so every lead and sale is attributed. It’s the part most accounts get wrong.

Reported to the pound

A monthly report showing spend, cost per lead and return. No padding, no vanity metrics.

How we work

  1. 01

    Audit & targets

    We review any existing accounts, your margins and your market, and agree a target cost per lead worth hitting.

  2. 02

    Build

    Campaigns, ads and tracking built from scratch or rebuilt properly, usually within one to two weeks.

  3. 03

    Launch

    Live with conservative budgets first. We buy data before we buy scale.

  4. 04

    Optimise

    Weekly work on search terms, bids, creative and budgets: the compounding graft that separates managed accounts from monitored ones.

  5. 05

    Report

    Every month: what you spent, what it returned, and what we’re changing next. In English.

Sound like a sensible way to work? Tell us what you’re trying to do.

What our clients say

“We’ve been working with James from JM Digital Solutions for a few years now, and the results speak for themselves. Thanks to their consistent and strategic SEO work, we’re now ranking #1 for our key search terms. James has been reliable, knowledgeable, and always proactive in helping us grow our online presence.”
CMO, national leaflet distribution company
“We’ve worked with JM Digital Solutions for the past three years, and they’ve been instrumental in growing our organic presence. Their work has improved our keyword rankings, boosted website performance, and delivered measurable results. Professional, proactive, and knowledgeable, a great partner we’re happy to recommend.”
Director, international trade consultancy
“Working with JM Digital Solutions has made a real difference to our business. They’ve helped us improve keyword performance and grow our revenue through a stronger organic presence. A reliable and results-driven partner we highly recommend.”
Director, ecology consultancy

Questions, answered honestly

How will we know it’s working?

You will see it in the monthly report: spend, leads, cost per lead against the target we agreed, and what we are changing next. Tracking is set up so every enquiry is attributed to its campaign, which means the answer comes from your data, not our opinion. If the numbers are not moving, you will hear it from us first.

What do you need from us to get started?

Access to your ad accounts and analytics, or permission to set them up, a clear picture of your margins so we can agree a sensible target cost per lead, and someone who can answer questions about your customers. That is genuinely it. Most of the delay in launching campaigns is access admin, so the faster that arrives, the faster we build.

How quickly will I see results?

Campaigns go live within one to two weeks of getting access. You’ll see clicks and leads almost immediately, but judge nothing in week one: it takes four to six weeks of data before optimisation decisions mean anything. We tell you this up front so nobody panics at day ten.

Do you require long contracts?

Engagement terms are agreed clearly before we start, and we keep them simple: we’ll walk you through exactly how they work before you commit. What never changes is the standard we hold ourselves to. If we’re not earning our fee, you’ll hear it from us first.

Who owns the ad account?

You do, always. We build campaigns in your Google Ads and Meta accounts, under your billing. If we ever part ways, everything we built stays yours: history, data, the lot. Be wary of any agency that keeps the account; that’s a hostage situation with a monthly invoice.

Is PPC better than SEO?

They answer different questions. PPC buys results this month and switches off when you stop paying; SEO compounds slowly into traffic you own. Most clients run PPC for immediacy while their rankings build, then rebalance. We do both, so our advice isn’t rigged either way.

Talk to a team that answers straight about paid advertising.

A free website audit, an honest read on where you stand, and no pressure after it.