Klaviyo agency Manchester: ecommerce email that earns its 25–35%
Klaviyo built properly: flows, campaigns and segmentation that turn one-time buyers into repeat customers, and email into your store’s best margin.
For an ecommerce brand, email should be driving 25–35% of revenue. That is not an aspiration; it is the benchmark across well-run stores. If your email revenue is under 10%, the gap is usually mechanical (missing flows, a default-settings Klaviyo account, campaigns sent to everyone or no one), and closing it is some of the fastest money in ecommerce.
Klaviyo is our platform of choice because it is built for this: purchase data driving segments, predictive analytics worth using, and flows that respond to what people actually do in your store. We handle full setup and migration, the core revenue flows, a campaign rhythm your list can sustain, and the segmentation that keeps deliverability healthy while everyone else’s promotions rot in spam.
Email is one leg of the ecommerce stool. The others are ecommerce SEO to bring buyers in without renting them from Meta, and a store built to convert once they arrive. We build all three to work together.
What’s included
Klaviyo setup & migration
Full account build or migration: integrations, tracking, signup forms and deliverability done properly.
Core revenue flows
Abandoned cart, welcome, post-purchase, browse abandonment and win-back, built in revenue order.
Campaign calendar
Promotions, launches and seasonal sends planned around your trading year, written and shipped.
Segmentation strategy
VIPs, new buyers, at-risk and lapsed customers each getting email that fits, not one blast for all.
Deliverability management
List hygiene, sending reputation and authentication, because an email in spam earns nothing.
Revenue reporting
Email-attributed revenue by flow and campaign, monthly, against that 25–35% benchmark.
What a Klaviyo agency actually builds
A retention engine in four layers: the account itself (integrations, tracking, signup forms, deliverability), the core revenue flows built with the same discipline as our email marketing automation services, a campaign calendar planned around your trading year, and the segmentation that decides who gets what. Default-settings Klaviyo accounts leave most of this switched off, which is usually where the missing revenue is hiding.
Reporting is the easy part, because Klaviyo attributes revenue per email. Every month you see what each flow and campaign made against the 25–35% benchmark, and the plan adjusts to whatever the numbers say.
Why ecommerce brands use a specialist ecommerce email marketing agency
Because ecommerce email is its own trade. Segments driven by purchase history, browse behaviour triggering sends, predicted next-order dates deciding timing: none of it resembles sending a newsletter, and generalist agencies routinely leave the deep features idle. The brands winning at retention treat email as infrastructure, not broadcasts.
It also cannot carry a store alone. Email converts the audience that ecommerce SEO brings in without rented clicks, and everything lands harder when ecommerce web design has built a store that converts the visit. We are based in Manchester; the stores we run email for sell UK-wide.
Who this is for
- Email drives under 10% of your store’s revenue and you suspect it should be more
- Your Klaviyo account was set up at launch and never touched since
- You send campaigns to the whole list because segments feel like work
- Your abandoned cart flow is one email, or none
- You’re on Mailchimp and outgrowing it fast
How we work
- 01
Audit
Your account, flows, list health and revenue share reviewed against the benchmark.
- 02
Foundations
Setup or migration, tracking, deliverability and signup done properly.
- 03
Flows
Core revenue automations built and switched on in revenue order.
- 04
Campaigns & segments
A sustainable calendar sent to segments, never one blast for all.
- 05
Report
Email-attributed revenue by flow and campaign, monthly.
Sound like a sensible way to work? Tell us what you’re trying to do.
What our clients say
“We’ve been working with James from JM Digital Solutions for a few years now, and the results speak for themselves. Thanks to their consistent and strategic SEO work, we’re now ranking #1 for our key search terms. James has been reliable, knowledgeable, and always proactive in helping us grow our online presence.”
“We’ve worked with JM Digital Solutions for the past three years, and they’ve been instrumental in growing our organic presence. Their work has improved our keyword rankings, boosted website performance, and delivered measurable results. Professional, proactive, and knowledgeable, a great partner we’re happy to recommend.”
“Working with JM Digital Solutions has made a real difference to our business. They’ve helped us improve keyword performance and grow our revenue through a stronger organic presence. A reliable and results-driven partner we highly recommend.”
Questions, answered honestly
What do you need from us to get started?
Access to your email platform and store admin, sight of your analytics, and an hour with whoever knows your customers best. From there we audit what already exists, agree the plan and start building in revenue order. Most brands are surprised how little of their time it takes.
How quickly will email revenue improve?
Flows earn from the day they go live: abandoned cart alone is usually the biggest early win, often within the first month. Getting from under 10% of revenue to the 25%+ range typically takes three to six months of flows, campaigns and segmentation working together.
Why Klaviyo over Mailchimp or others?
For ecommerce, Klaviyo’s integration with your store data is simply deeper: purchase history, predicted next order, real revenue attribution per email. Mailchimp is fine for a newsletter; it is not built for running a store’s retention engine. We will be honest if Klaviyo is more platform than your store needs yet.
We already have Klaviyo. Can you take it over?
Yes. Most of our ecommerce email work starts with an existing account that was set up quickly and never revisited. We audit it, fix the foundations, rebuild the underperforming flows and take over the sending. No need to start from scratch.
Will more email mean more unsubscribes?
Some, and that is fine: people who never buy leaving your list actually improves deliverability. What matters is revenue per send and list health, both of which improve with proper segmentation. The brands with the highest email revenue send more than you would dare, but never to everyone.